TLC: The best-selling girl group of all time
About this project
Iconic girls group TLC launched a Kickstarter campaign to raise funds for their fifth and final album album. TLC has long been known for their uniquely close relationship with their fans. “This is about our fans getting involved,” says Chilli, who began performing with T-Boz and Left Eye in 1991 before the group went on to sell over 65 million albums." I was the lead publicist for their campaign and generated top-tier media coverage for them, including interviews in Billboard and Shape Magazine. The campaign was very successful, raising over $400,000 in one month, currently the fourth highest music project on Kickstarter.
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