The Click Moment is the first in-depth study of how randomness, serendipity, and yes, luck are the new normal. More than that, it is a compendium of 100% actionable information for how smart entrepreneurs can set "bait" for their own click moments, notice them when they happen, and harness their vast potential immediately. Examples of entrepreneurs in the book who created these moments include Howard Schulz, Diane von Furstenberg, and Philo Farnsworth, who invented the television.